Text A Demassifying the Media A Warehouse of Images(第3页)
1。Asthesayiureisworthamillioistheesecatchphrase“h”。Towhatdegreedoyoubelieveimagesinfluenceourviewoftheworldandourabilitytomakesomese?
&horpredictsthatanewinfo-sphereisemergingaloeraph21)。Whatteologieshavetributedtothepresenteraofexplosionofvisualinformation—images?
3。Asageihtupihirdledgeormemorydoyouhavegthetralized,standardizedandsyioheSedWave?Youtalktoyourparentsorteachersaboutit。
4。Surroundedbyaudio-visualinformation,howwouldyouassessyourownabilityandutilizingpidimages?
5。Whatarethe21stturydigitalterpartsofthemini-neersandminimagazines?
6。Ifourmindandbehavinififluehemedia,andtheSedWaveofstandardizedimagerypumpedoutbythemassmediacreatedaso-called“mass-mind”,thede-massifiediacouldbeexpeassifyourmindsaswell。Doyouthinkourmindandthoughtsarede-massified,mentizedbyewiththede-massifiedmedia?
&heoverflowofinformatiohirdWavesatisfyma,ordoesitmakemanation?Whyorwhynot?
8。Therehasalreadybeenabook,publishedin1993,titledTheFourthWave:Busihe21stturybyHermanBryantMaynardaens,whichforedadvocatestheriseofaformofeitury。Whatwouldyouexpectthefourthwavetobe?
After-readingAssig
OralWork
1。Tofflerpredictsthatvideoteakeitpossibleforaobeeaproducerofhisery”,whiseveryindividualcreatehisorherownmedia,usingsmartphonesandlaptnewsandexgopinions。Findoutmoreabouttheterm“selfmedia”aytoyoura3-miion。
2。Visualliteracy(theabilitytotiate,andmakemeaningfrominformatioedinimages读图能力,视觉素养)aerabinatiohateoae,aemessagesiyofmediamodes,genres,andformats媒体识读能力,媒体素养)aresideredbasiclifeskillsihirderatewithyourpartner(s)andpreparea5-miioerms,fothedevelopmeies。
&ralizationandde-massifihappennotonlyinthesphereofmediaandinformatiohetreralizatioorssuufacture,business,sale,edreporttoyourclasswhatyouhavefoundwiththesupportofexamplesandfigures。
4。Havethereeverbeenanypiagesthathaveprofoundlyinfluencedyouroftheworld?Showthepiagestoyourdtellthemhowtheyhavebroughtmeaningtoyourlife。
WrittenWork
1。gthede-massifiofreaders,audieners,ductaseriesofihyourfamilymemberstofindouttheirvariedneedsformediatprovidedbyneers,magazines,radio,TV,oproviders,etwriteashys。
2。Workwithyourpartner(s)aeamini-neerazineofyourown。Yourneerazineshouldhaveitscleartargetreaders,andyoushouldcreatetimely,localizedtthatcaterstotheneedsofyourreaders。Makesurethatyourneerazisownwarehouseofimages。
&eyourohor:Ametaphorisanimaginativewaysomethiifyingitasbeingthesameassomeuhing,soastohighlightsomeparticularsimilaritiesbetweehordirectlyequatesthetwoitemsaapplywordsofparisonsuchaslikeoras。Iaphorusesbe,bee,oroftoihesimilarities,orsimplyomitsthetenor(本体)leavesthereadertofigureoutthesimilaritiesbetweehevehicle(喻体)。Forexample,
。。。themassmediathemselvesbecameagiantlraph5)
Alltheworldisastage,andallthemenandwomenaremerelyplayers。(Shakespeare)
ashrapnelofimages(Paragraph1)
theseaofinformatiraph3)
Ideas,beliefs,andattitudesskyrotoess。。。(Paragraph8)
。。。theThirdWavethundersin。。。(Paragraph9)
。。。thepicturetubebegantraph15)
。。。highlyspecializedcartridgesg。。。(Paragraph18)
Studythesemetaphorsahesimilaritieswiththehelpofthetext。Thenfollowtheseexamplesaaphorsonyourowaphorswithyourpartner(s)aheohinkmostcreativeaive。