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Text A Demassifying the Media A Warehouse of Images(第3页)

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1。Asthesayiureisworthamillioistheesecatchphrase“h”。Towhatdegreedoyoubelieveimagesinfluenceourviewoftheworldandourabilitytomakesomese?

&horpredictsthatanewinfo-sphereisemergingaloeraph21)。Whatteologieshavetributedtothepresenteraofexplosionofvisualinformation—images?

3。Asageihtupihirdledgeormemorydoyouhavegthetralized,standardizedandsyioheSedWave?Youtalktoyourparentsorteachersaboutit。

4。Surroundedbyaudio-visualinformation,howwouldyouassessyourownabilityandutilizingpidimages?

5。Whatarethe21stturydigitalterpartsofthemini-neersandminimagazines?

6。Ifourmindandbehavinififluehemedia,andtheSedWaveofstandardizedimagerypumpedoutbythemassmediacreatedaso-called“mass-mind”,thede-massifiediacouldbeexpeassifyourmindsaswell。Doyouthinkourmindandthoughtsarede-massified,mentizedbyewiththede-massifiedmedia?

&heoverflowofinformatiohirdWavesatisfyma,ordoesitmakemanation?Whyorwhynot?

8。Therehasalreadybeenabook,publishedin1993,titledTheFourthWave:Busihe21stturybyHermanBryantMaynardaens,whichforedadvocatestheriseofaformofeitury。Whatwouldyouexpectthefourthwavetobe?

After-readingAssig

OralWork

1。Tofflerpredictsthatvideoteakeitpossibleforaobeeaproducerofhisery”,whiseveryindividualcreatehisorherownmedia,usingsmartphonesandlaptnewsandexgopinions。Findoutmoreabouttheterm“selfmedia”aytoyoura3-miion。

2。Visualliteracy(theabilitytotiate,andmakemeaningfrominformatioedinimages读图能力,视觉素养)aerabinatiohateoae,aemessagesiyofmediamodes,genres,andformats媒体识读能力,媒体素养)aresideredbasiclifeskillsihirderatewithyourpartner(s)andpreparea5-miioerms,fothedevelopmeies。

&ralizationandde-massifihappennotonlyinthesphereofmediaandinformatiohetreralizatioorssuufacture,business,sale,edreporttoyourclasswhatyouhavefoundwiththesupportofexamplesandfigures。

4。Havethereeverbeenanypiagesthathaveprofoundlyinfluencedyouroftheworld?Showthepiagestoyourdtellthemhowtheyhavebroughtmeaningtoyourlife。

WrittenWork

1。gthede-massifiofreaders,audieners,ductaseriesofihyourfamilymemberstofindouttheirvariedneedsformediatprovidedbyneers,magazines,radio,TV,oproviders,etwriteashys。

2。Workwithyourpartner(s)aeamini-neerazineofyourown。Yourneerazineshouldhaveitscleartargetreaders,andyoushouldcreatetimely,localizedtthatcaterstotheneedsofyourreaders。Makesurethatyourneerazisownwarehouseofimages。

&eyourohor:Ametaphorisanimaginativewaysomethiifyingitasbeingthesameassomeuhing,soastohighlightsomeparticularsimilaritiesbetweehordirectlyequatesthetwoitemsaapplywordsofparisonsuchaslikeoras。Iaphorusesbe,bee,oroftoihesimilarities,orsimplyomitsthetenor(本体)leavesthereadertofigureoutthesimilaritiesbetweehevehicle(喻体)。Forexample,

。。。themassmediathemselvesbecameagiantlraph5)

Alltheworldisastage,andallthemenandwomenaremerelyplayers。(Shakespeare)

ashrapnelofimages(Paragraph1)

theseaofinformatiraph3)

Ideas,beliefs,andattitudesskyrotoess。。。(Paragraph8)

。。。theThirdWavethundersin。。。(Paragraph9)

。。。thepicturetubebegantraph15)

。。。highlyspecializedcartridgesg。。。(Paragraph18)

Studythesemetaphorsahesimilaritieswiththehelpofthetext。Thenfollowtheseexamplesaaphorsonyourowaphorswithyourpartner(s)aheohinkmostcreativeaive。

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