Text A Demassifying the Media A Warehouse of Images（第1页）

TextADe-massifyingtheMedia:AWarehouseofImages

AlvinToffler

Pre-reading

AlvinToffler（1928-2016）isanAmeriwriterandfuturist。BorninNewYorkdeduewYorkUy，AlvinTofflerisoiialporarysokers。

StartingwiththeirgrlobalbestsellingclassicsFutureShock（1970）ahirdWave（1980），AlvinandhiswifeHeidiTofflerhavehelpedmulti-millionsofreadersaroundtheatethesweepiomorrow。

Iherbooks，theTofflersdecadesagoanticipatedg，virtualreality，s，informationoverload，roduization，the“de-massifiassmedia，thethreatofterrorismandmauresofporarylife。Butiofflers’works，thesedisparateforecastsareallmeredetailsereofthemhavemissedthemark—wearestillwaitingforthe“paperlessoffice”。Butfewtodaygethetral，sweepiheirworksihemid-1960s—thataknowledge-basedneweywasarisiheindustrialage。Thisotedggoversandthinkersarouoffler’slatestwork，Revolutioh（2006），isabookonthedynamiyoftomorroork，runpanies，raisefamilies，ihinkaboutbothmoneyaackskeyfeaturesofaleicsasitpaintstheemergingglobal“wealthsystem”ofthedecadesahead。Eachoftheirbookshasbeenhailedfinality，dunusualinsightintothedangersandpromisesaswellasgesandopportunitiesragto>

Alviofflerareknownaroundtheworldfortheirworkthathasinfluesaers，topleadersinfieldsrangingfrombusianizations，aswellaseducators，psychologistsandsotists。AsTimemagazi，they“setthestandardbywhichallsubsequentwould-befuturistshavebeenmeasured。”

ThefollowiakenfromChapter13ofTheThird>

Promptsf

1。Theword“de-massify”isaedwordbytheauthor。Howisitformedandhowwouldyouismeaning?

2。Inwhatwayareimagessignifittoourlifeanda?

3。Whatdoestheauthormeanby“awarehouseofimages”（Paragraph2）?

4。Judgingfromthetext，whatdoyouthiheFirstWaveandtheSedectively?

5。WhatcharacterizestheFirstWaveimagesandhowdotheimagesdefipeople’sbehavinition?

6。WhatcharacterizestheSedWaveimagesandhowdotheimagesdefipeople’sbehavinition?

7。Howdoneersandmagazihird>

&hesamegehappentoradioandTV?

9。WhyisthecablesystemofpartiifitheThirdWaveuni?

10。Ihirdapers，magazines，radioandTVallunderges。Butthesegesallseemtopoie。Whatisit?

11。TheThirdritteheyear1980。hetisandvisioedinthispart?

[1]Aninformationbombisexplodinginourmidst1，shusnelofimagesanddrastigingthewayeachofusperdaourprivateworld。InshiftingfromaSedWavetoaThirdWaveinfo-sphere，wearetransfourownpsyches。

[2]Eachofushisskullamind-modelofreality—awarehouseofimages。Someofthesearevisual，othersauditory，eventaeareoraationaboutoure，likeaglimpseofblueskyseenfromtheeroftheeye。es”thatdefiionships，likethetwowords“mother”and“earesimple，othersplexaual，liketheideathat“inflationiscausedbyrisihersuchimagesadduptoourpictureoftheworld—logusintime，spadtheworkofpersoionshipsaroundus。

[3]Theseimagesdfromheyareformed，iuand，outofthesignalsorinfusfromthee。Andasourevulseswithge—asourjobs，homes，churches，sdpolitigemeheimpactoftheThirdWave—theseaofinformationaroundusalsoges。

[4]Beforetheadventofmassmedia，aFirstWavechildgrowingupinaslowlygvillagebuilthisorhermodelofrealityoutofimagesreatinyhandfulofsources—theteacher，thepriest，thechieforoffid，aboveall，thefamily。Aspsychologist-futuristHerbertGerjuoy2hasherewasnotelevisionorradioiogivethechildaakindsersfrommawalksoflifeandevenfromdifferenttries。。。Veryfewpeopleeversawafncity。。。Theresult[lehadonlyasmallnumberofdiffereateormodelthemselvesafter。。。Theirchoiceswereeveedbythefactthatthepeopletheyselvesafterwerethemselvesalloflimitedexperieherpeople。”Theimagesoftheworldbuiltupbythevillagechild，therefore，wereextremelynarre。Themessagesheorshereceived，morehlyredundantiwoseheycame，usually，intheformofcasualspeech，whiallyfilledwithpausesaions，andtheytheformofected“strings”ofideasreinforcedbyvariivers。Thechildheardthesame“thoushaltnots”indinschool。Bothreihemessagessentoutbythefamilyae。susiy，andstrongpressuresfority，athebirthtonarrowstillfurthertherangeofacceptableimageryandbehavior。

[5]TheSeultipliedthenumberofelsfromwhidividualdrewhisorherpictureofreality。Theolongerreceivedimageryfromnatureorpeoplealofromneers，massmagazines，radioand，lateron，fromtelevisiopart，church，state，home，andstiospeakinunison，reinfonowthemassmediathemselvesbecameagiantloudspeaker。Andtheirpowerwasusedacrioribal，andlinguistiestostaheimagesflowingiy’smiainvisualimages，forexample，weresowidelymassdistributedaedinsomanymillionsofprivatememoriesthattheyweretransformed，iois。TheimageofLenin，jawthrustoutintriumphunderaswirlihusbecameasiillioheimageofJesusoheimageofCharlie3withderbyalerragiheimageofbodiesstackedlikecordsofwoodatBuwald4，ofChurchillmakingtheVsigwearingablaarilyblownbythewind，ofhundredsofmediastarsandthousandsofdifferent，universallyreizableercialproducts—thebarofIvorysoapiedStates，theMa5choJapaleofPerrier6inFrance—allbedardpartsofauniversalimage-file。

[6]Thistrallyproducedimagery，ihe“massmind”bythemassmedia，helpedproducethestandardizationofbehaviorrequiredbytheIndustrialprodu。